Responsibility of the businesses is towards it shareholders is a dying concept. The new way of thinking involves corporate purpose, considering what businesses can do for its wider stakeholders including society and environment
Mean is the most sensitive and most commonly used measure of central tendency. But there are situations which mean is not the best measurement to be used.
Most people think they know Marketing. But all what they refer as marketing is advertising.
When analysing the business environment it is important to look at specific issue related to each environmental force