Corporate Purpose, the way forward

Responsibility of the businesses is towards it shareholders is a dying concept. The new way of thinking involves corporate purpose, considering what businesses can do for its wider stakeholders including society and environment

What exactly is Marketing?

Most people think they know Marketing. But all what they refer as marketing is advertising.

How to Analyse the Environment using simple PEST Framework

When analysing the business environment it is important to look at specific issue related to each environmental force