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Author: Subodha Perera

Academic in the field of Business Management

Corporate Purpose, the way forward

Responsibility of the businesses is towards it shareholders is a dying concept. The new way of thinking involves corporate purpose, considering what businesses can do for its wider stakeholders including society and environment

Subodha Perera Education, Strategy Leave a comment 8th Aug 20218th Aug 2021 2 Minutes

What exactly is Marketing?

Most people think they know Marketing. But all what they refer as marketing is advertising.

Subodha Perera Marketing Leave a comment 24th May 202119th Jul 2021 3 Minutes

How to Analyse the Environment using simple PEST Framework

When analysing the business environment it is important to look at specific issue related to each environmental force

Subodha Perera Marketing, Strategy Leave a comment 24th May 202115th Jul 2021 2 Minutes
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